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The full text of guidelines from the Consortium of College and
University Media Centers
advising professors and students on acceptable uses of
multimedia materials for educational
purposes that would not infringe on owners' copyrights. (Posted
October 16, 1996)
FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA*
table OF CONTENTS
1. Introduction
2. Preparation of Educational Multimedia Projects Under
These Guidelines
3. Permitted Educational Uses for Multimedia Projects
Under These Guidelines
4. Limitations
5. Examples of When Permission is Required
6. Important Reminders
Appendix A: Organizations Endorsing These Guidelines
Appendix B: Organizations Participating in Development
of These Guidelines
1. INTRODUCTION
1.1 Preamble
Fair use is a legal principle that provides certain
limitations on the exclusive rights** of copyright
holders. The purpose of these guidelines is to provide
guidance on the application of fair use principles
by educators, scholars and students who develop multimedia
projects using portions of copyrighted works under
fair use rather than by seeking authorization for
non-commercial educational uses. These guidelines apply
only to fair use in the context of copyright and to
no other rights.
There is no simple test to determine what is fair use.
Section 107 of the Copyright Act*** sets forth the
four fair use factors which should be considered in
each instance, based on particular facts of a given
case, to determine whether a use is a "fair use":
(1) the purpose and character of use, including whether
such use is of a commercial nature or is for nonprofit
educational purposes, (2) the nature of the copyrighted
work, (3) the amount and substantiality of the portion
used in relation to the copyrighted work as a whole,
and (4) the effect of the use upon the potential market
for or value of the copyrighted work.
While only the courts can authoritatively determine
whether a particular use is fair use, these guidelines
represent the participants'**** consensus of conditions
under which fair use should generally apply and examples
of when permission is required. Uses that exceed these
guidelines may or may not be fair use. The participants
also agree that the more one exceeds these guidelines,
the greater the risk that fair use does not apply.
The limitations and conditions set forth in these guidelines
do not apply to works in the public domain -- such
as US Government works or works on which copyright
has expired for which there are no copyright restrictions
-- or to works for which the individual or institution
has obtained permission for the particular use. Also,
license agreements may govern the uses of some works
and users should refer to the applicable license terms
for guidance.
____________________________________________________
*These Guidelines shall not be read to supersede other
preexisting education fair use guidelines that deal
with the Copyright Act of 1976.
**See Section 106 of the Copyright Act.
***The Copyright Act of 1976, as amended, is codified
at 17 U.S.C. Sec.101 et seq.
****The names of the various organizations participating
in this dialog appear at the end of these guidelines
and clearly indicate the variety of interest groups
involved, both from the standpoint of the users of
copyrighted material and also from the standpoint of
copyright owners.
The participants who developed these guidelines met
for an extended period of time and the result represents
their collective understanding in this complex area.
Because digital technology is in a dynamic phase, there
may come a time when it is necessary to review the
guidelines. Nothing in these guidelines shall be construed
to apply to the fair use privilege in any context outside
of educational and scholarly uses of educational multimedia
projects.
This Preamble is an integral part of these guidelines
and should beincluded whenever the guidelines are reprinted
or adopted by organizations and educational institutions.
Users are encouraged to reproduce and distribute these
guidelines freely without permission; no copyright
protection of these guidelines is claimed by any person
or entity.
1.2 Background
These guidelines clarify the application of fair use
of copyrighted works as teaching methods are adapted
to new learning environments.Educators have traditionally
brought copyrighted books, videos, slides, sound recordings
and other media into the classroom, along with accompanying
projection and playback equipment. Multimedia creators
integrated these individual instructional resources
with their own original works in a meaningful way,
providing compact educational tools that allow great
flexibility in teaching and learning. Material is stored
so that it may be retrieved in a nonlinear fashion,
depending on the needs or interests of learners. Educators
can use multimedia projects to respond spontaneously
to students' questions by referring quickly to relevant
portions. In addition, students can use multimedia
projects to pursue independent study according to their
needs or at a pace appropriate to their capabilities.
Educators and students want guidance about the application
of fair use principles when creating their own multimedia
projects to meet specific instructional objectives.
1.3 Applicability of These Guidelines
(Certain basic terms used throughout these guidelines
are identifiedin bold and defined in this section.)
These guidelines apply to the use, without permission,
of portions of lawfully acquired copyrighted works
in educational multimedia projectswhich are created
by educators or students as part of a systematic learning
activity by nonprofit educational institutions. Educational
multimedia projects created under these guidelines
incorporate students' or educators' original material,
such as course notes or commentary, together with various
copyrighted media formats including but not limited
to, motion media, music, text material, graphics,
illustrations,
photographs and digital software which are combined
into an integrated presentation. Educational
institutions
are defined as nonprofit organizations whose primary
focus is supporting research and instructional activities
of educators and students for noncommercial purposes.
For the purposes of these
guidelines, educators include faculty, teachers,
instructors
and others who engage in scholarly research and instructional
activities for educational institutions. The copyrighted
works used under these guidelines are lawfully acquired
if obtained by the institution or individual through
lawful means such as purchase, gift or license agreement
but not pirated copies. Educational multimedia projects
which incorporate portions of copyrighted works under
these guidelines may be used only for educational
purposes
in systematic learning activities including use in
connection with non-commercial curriculum-based learning
and teaching activities by educators to students enrolled
in courses at nonprofit educational institutions or
otherwise permitted under Section 3.While these guidelines
refer to the creation and use of educational multimedia
projects, readers are advised that in some instances
other fairuse guidelines such as those for off-air
taping may be relevant.
2. PREPARATION OF EDUCATIONAL MULTIMEDIA PROJECTS USING PORTIONS
OF COPYRIGHTED WORKS
These uses are subject to the Portion Limitations listed
in Section 4.They should include proper attribution
and citation as defined in Sections6.2.
2.1 By Students:
Students may incorporate portions of lawfully acquired
copyrighted works when producing their own educational
multimedia projects for a specific course.
2.2 By Educators for Curriculum-Based Instruction:
Educators may incorporate portions of lawfully acquired
copyrighted works when producing their own educational
multimedia projects for their own teaching tools in
support of curriculum-based instructional activities
at educational institutions.
3. PERMITTED USES OF EDUCATIONAL MULTIMEDIA PROJECTS CREATED
UNDER THESE GUIDELINES
Uses of educational multimedia projects created under
these guidelinesare subject to the Time, Portion, Copying
and Distribution Limitations listed in Section 4.
3.1 Student Use:
Students may perform and display their own educational
multimedia projects created under Section 2 of these
guidelines for educational uses in the course for which
they were created and may use them in their own portfolios
as examples of their academic work for later personal
uses such as job and graduate school interviews.
3.2 Educator Use for Curriculum-Based Instruction:
Educators may perform and display their own educational
multimedia projects created under Section 2 for
curriculum-based
instruction to students in the following situations:
3.2.1 for face-to-face instruction,
3.2.2 assigned to students for directed self-study,
3.2.3 for remote instruction to students enrolled in
curriculum-based courses and located at remote sites, provided
over the educational institution's secure electronic network in
real-time, or for after class review or directed self-study, provided
there are technological limitations on access to the network and
educational multimedia project (such as a password or PIN) and
provided further that the technology prevents the making of copies
of copyrighted material.
If the educational institution's network or technology
used to access the educational multimedia project created
under Section 2 of these guidelines cannot prevent
duplication of copyrighted material, students or educators
may use the multimedia educational projects over an
otherwise secure network for a period of only 15 days
after its initial real-time remote use in the course
of instruction or 15 days after its assignment for
directed self-study. After that period, one of the
two use copies of the educational multimedia project
may be placed on reserve in a learning resource center,
library or similar facility for on-site use by students
enrolled in the course. Students shall be advised that
they are not permitted to make their own copies of
the educational multimedia project.
3.3 Educator Use for Peer Conferences:
Educators may perform or display their own educational
multimedia projects created under Section 2 of these
guidelines in presentations to their peers, for example,
at workshops and conferences.
3.4 Educator Use for Professional Portfolio
Educators may retain educational multimedia projects
created under Section 2 of these guidelines in their
personal portfolios for later personal uses such as
tenure review or job interviews.
4. LIMITATIONS - TIME, PORTION, COPYING AND DISTRIBUTION
The preparation of educational multimedia projects
incorporating
copyrighted works under Section 2, and the use of such
projects under Section 3, are subject to the limitations
noted below.
4.1 Time Limitations
Educators may use their educational multimedia projects
created for educational purposes under Section 2 of
these guidelines for teaching courses, for a period
of up to two years after the first instructional use
with a class. Use beyond that time period, even for
educational purposes, requires permission for each
copyrighted portion incorporated in the production.
Students may use their educational multimedia projects
as noted in Section 3.1.
4.2 Portion Limitations
Portion limitations mean the amount of a copyrighted
work that can reasonably be used in educational multimedia
projects under these guidelines regardless of the original
medium from which the copyrightedworks are taken. In
the aggregate means the total amount of copyrighted
material from a single copyrighted work that is permitted
to be used in an educational multimedia project without
permission under these guidelines. These limitations
apply cumulatively to each educator's or student's
multimedia project(s) for the same academic semester,
cycle or term. All students should be instructed about
the reasons for copyright protection and the need to
follow these guidelines. It is understood, however,
that students in kindergarten through grade six may
not be able to adhere rigidly to the portion limitations
in this section in their independent development of
educational multimedia projects. In any event, each
such project retained under Sections 3.1 and 4.3 should
comply with the portion limitations in this section.
4.2.1 Motion Media
Up to 10% or 3 minutes, whichever is less, in the aggregate
of a copyrighted motion media work may be reproduced
or otherwise incorporated as part of an educational
multimedia project created under Section 2 of these
guidelines.
4.2.2 Text Material
Up to 10% or 1000 words, whichever is less, in the aggregate
of a copyrighted work consisting of text material may
be reproduced or otherwise incorporated as part of
an educational multimedia project created under Section
2 of these guidelines. An entire poem of less than
250 words may be used, but no more than three poems
by one poet, or five poems by different poets from
any anthology may be used. For poems of greater length,
250 words may be used but no more than three excerpts
by a poet, or five excerpts by different poets from
a single anthology may be used.
4.2.3 Music, Lyrics, and Music Video
Up to 10%, but in no event more than 30 seconds, of
the music and lyrics from an individual musical work
(or in the aggregate of extracts from an individual
work), whether the musical work is embodied in copies
or audio or audiovisual works, may be reproduced or
otherwise incorporated as a part of a multimedia project
created under Section 2. Any alterations to a musical
work shall not change the basic melody or the fundamental
character of the work.
4.2.4 Illustrations and Photographs
The reproduction or incorporation of photographs and
illustrations is more difficult to define with regard
to fair use because fair use usually precludes the
use of an entire work. Under these guidelines a photograph
or illustration may be used in its entirety but no
more than 5 images by an artist or photographer may
be reproduced or otherwise incorporated as part of
an educational multimedia project created under Section
2. When using photographs and illustrations from a
published collective work, not more than 10% or 15
images, whichever is less, may be reproduced or otherwise
incorporated as part of an educational multimedia project
created under Section 2.
4.2.5 Numerical Data Sets
Up to 10% or 2500 fields or cell entries, whichever
is less, from a copyrighted database or data table
may be reproduced or otherwise incorporated as part
of an educational multimedia project created under
Section 2 of these guidelines. A field entry is defined
as a specific item of information, such as a name or
Social Security number, in a record of a database file.
A cell entry is defined as the intersection where a
row and a column meet on a spreadsheet.
4.3 Copying and Distribution Limitations
Only a limited number of copies, including the original,
may be made of an educator's educational multimedia
project. For all of the uses permitted by Section 3,
there may be no more that two use copies only oneof
which may be placed on reserve as described in Section
3.2.3.
An additional copy may be made for preservation purposes
but may only be used or copied to replace a use copy
that has been lost, stolen, or damaged. In the case
of a jointly created educational multimedia project,each
principal creator may retain one copy but only for
the purposes described in Sections 3.3 and 3.4 for
educators and in Section 3.1 forstudents.
5. EXAMPLES OF WHEN PERMISSION IS REQUIRED
5.1 Using Multimedia Projects for Non-Educational or Commercial
Purposes
Educators and students must seek individual permissions
(licenses)before using copyrighted works in educational
multimedia projects for commercial reproduction and
distribution.
5.2 Duplication of Multimedia Projects Beyond Limitations
Listed in These Guidelines
Even for educational uses, educators and students must
seek individual permissions for all copyrighted works
incorporated in their personally created educational
multimedia projects before replicating or distributing
beyond the limitations listed in Section 4.3.
5.3 Distribution of Multimedia Projects Beyond Limitations
Listed in These Guidelines
Educators and students may not use their personally
created educational multimedia projects over electronic
networks, except for uses as described in Section 3.2.3,
without obtaining permissions for all copyrighted works
incorporated in the program.
6. IMPORTANT REMINDERS
6.1 Caution in Downloading Material from the Internet
Educators and students are advised to exercise caution
in using digital material downloaded from the Internet
in producing their own educational multimedia projects,
because there is a mix of works protectedby copyright
and works in the public domain on the network. Access
to works on the Internet does not automatically mean
that these can be reproduced and reused without permission
or royalty payment and, furthermore, some copyrighted
works may have been posted to the Internet without
authorization of the copyright holder.
6.2 Attribution and Acknowledgement
Educators and students are reminded to credit the sources and
display the
copyright notice and copyright ownership information if this is
shown in
the original source, for all works incorporated as part of
educational
multimedia projects prepared by educators and students,
including those
prepared under fair use. Crediting the source must adequately
identify the
source of the work, giving a full bibliographic description
where available
(including author, title, publisher, and place and date of
publication).
The copyright ownership information includes the copyright
notice (C, year
of first publication and name of the copyright
holder).
The credit and copyright notice information may be combined
and shown in a separate section of the educational
multimedia project (e.g. credit section) except for
images incorporated into the project for the uses described
in Section 3.2.3. In such cases, the copyright notice
and the name of the creator of the image must be incorporated
into the image when, and to the extent, such information
is reasonably available; credit and copyright notice
information is considered "incorporated"
if it is attached to the image file and appears on
the screen when the image is viewed. In those cases
when displaying source credits and copyright ownership
information on the screen with the image would be mutually
exclusive with an instructional objective (e.g. during
examinations in which the source credits and/or copyright
information would be relevant to the examination
questions),those
images may be displayed without such information being
simultaneously displayed on the screen. In such cases,
this information should be linkedto the image in a
manner compatible with such instructional objectives.
6.3 Notice of Use Restrictions
Educators and students are advised that they must include
on the opening screen of their multimedia project and
any accompanying print material a notice that certain
materials are included under the fair use exemption
of the U.S. Copyright Law and have been prepared according
to the educational multimedia fair use guidelines and
are restricted from further use.
6.4 Future Uses Beyond Fair Use
Educators and students are advised to note that if there
is a possibility that their own educational multimedia
project incorporating copyrighted works under fair
use could later result in broader dissemination, whether
or not as commercial product, it is strongly recommended
that they take steps to obtain permissions during the
development process for all copyrighted portions rather
than waiting until after completion of the project.
6.5 Integrity of Copyrighted Works: Alterations
Educators and students may make alterations in the portions
of the copyrighted works they incorporate as part of
an educational multimedia project only if the alterations
support specific instructional objectives. Educators
and students are advised to note that alterations have
been made.
6.6 Reproduction or Decompilation of Copyrighted Computer
Programs
Educators and students should be aware that reproduction
or decompilation of copyrighted computer programs and
portions thereof, for example the transfer of underlying
code or control mechanisms, even for educational uses,
are outside the scope of these guidelines.
6.7 Licenses and Contracts
Educators and students should determine whether specific
copyrighted works, or other data or information are
subject to a license or contract.Fair use and these
guidelines shall not preempt or supersede licenses
and contractual obligations
APPENDIX A: (Endorsements and letters of support received
as of September 23, 1996)
1. ORGANIZATIONS ENDORSING THESE GUIDELINES:
Agency for Instructional Technology (AIT)
American Association of Community Colleges (AACC)
American Society of Journalists and Authors (ASJA)
American Society of Media Photographers, Inc. (ASMP)
American Society of Composers, Authors and Publishers
(ASCAP)
Association for Educational Communications and Technology
(AECT)
Association for Information Media and Equipment (AIME)
Association of American Publishers (AAP)
Association of American Colleges and Universities
(AAC&U)
Association of American University Presses, Inc. (AAUP)
Broadcast Music, Inc. (BMI)
Consortium of College and University Media Centers (CCUMC)
Creative Incentive Coalition (CIC)
Instructional Telecommunications Council (ITC)
Maricopa Community Colleges/Phoenix
Motion Picture Association of America (MPAA)
Music Publishers' Association of the United States (MPA)
Recording Industry Association of America (RIAA)
Software Publishers Association (SPA)
2. INDIVIDUAL COMPANIES AND INSTITUTIONS ENDORSING THESE
GUIDELINES:
Houghton Mifflin
McGraw-Hill
John Wiley & Sons, Inc.
Time Warner, Inc.
3. U.S. GOVERNMENTAL AGENCIES SUPPORTING THESE GUIDELINES:
U.S. National Endowment for the Arts (NEA)
U.S. Copyright Office
APPENDIX B: ORGANIZATIONS PARTICIPATING IN GUIDELINE DEVELOPMENT:
Being a participant does not necessarily mean the organization
has or will endorse these guidelines.
Agency for Instructional Technology (AIT)
American Association of Community Colleges (AACC)
American Association for Higher Education (AAHE)
American Library Association (ALA)
American Society of Journalists and Authors (ASJA)
American Society of Media Photographers (ASMP)
Artists Rights Foundation
Association of American Colleges and Universities
(AAC&U)
Association of American Publishers (AAP)
-Harvard University Press
-Houghton Mifflin
-McGraw-Hill
-Simon and Schuster
-Worth Publishers
Association of College and Research Libraries (ACRL)
Association for Educational Communications and Technology
(AECT)
Association for Information Media and Equipment (AIME)
Association of Research Libraries (ARL)
Authors Guild, Inc.
Broadcast Music, Inc. (BMI)
Consortium of College and University Media Centers (CCUMC)
Copyright Clearance Center (CCC)
Creative Incentive Coalition (CIC)
Directors Guild of America (DGA)
European American Music Distributors Corp.
Educational institutions participating in guideline
discussion
-American University
-Carnegie Mellon University
-City College/City University of New York
-Kent State University
-Maricopa Community Colleges/Phoenix
-The Pennsylvania State University
-University of Delaware
Information Industry Association (IIA)
Instructional Telecommunications Council (ITC)
International Association of Scientific, Technical and
Medical Publishers
Motion Picture Association of America (MPAA)
Music Publishers Association (MPA)
National Association of State Universities and Land-Grant
Colleges(NASULGC)
National Council of Teachers of Mathematics (NCTM)
National Educational Association (NEA)
National Music Publishers Association (NMPA)
National School Boards Association (NSBA)
National Science Teachers Association (NSTA)
National Video Resources (NVR)
Public Broadcasting Service (PBS)
Recording Industry Association of America (RIAA)
Software Publishers Association (SPA)
Time Warner, Inc.
U.S. Copyright Office
U.S. National Endowment for the Arts (NEA)
Viacom, Inc.
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