RECLAIMING A LOST HERITAGE

by John R. Campbell
President Emeritus
Oklahoma State University

	Foreword
	Preface
Chapter
1	An Historical Perspective of the Land-Grant University System			1-1 to 1-34
	1.1	Introduction
	1.2	Federal Grants of Land
	1.3	Conceptualization and Passage of the Land-Grant Act of 1862
	1.4	Passage of the Land-Grant Act of 1890
	1.5	Passage of the Hatch Act
	1.6	Passage of the Smith-Lever Act
	1.7	The Tribal Colleges
	1.8	Summary
2	Prevailing Public Perceptions of Higher Education			2-1 to 2-18
	2.1	Introduction
	2.2	Why the Public Displeasure with Higher Education?
	2.3	Communicating the Purpose, Contributions, and Merits of Higher Education
	2.4	Restoring Public Trust in Higher Education
	2.5	Summary
3	Multicultural Diversity Initiative			3-1 to 3-23
	3.1	Introduction
	3.2	One Nation, Many Peoples
	3.3	Demographic and Philosophical Aspects
	3.4	Providing Access to Higher Education
	3.5	Mathematics, Science, Engineering, and Technology:Challenges and Opportunities
	3.6	Achieving Multicultural Diversity
	3.7	Summary and Synthesis
4	Telecommunications and Distance Education Initiative			4-1 to 4-20
	4.1	Introduction
	4.2	Why Distance Education?
	4.3	The Role of Distance Education in Continuing Education
	4.4	Who Will Provide Distance Education?
	4.5	Serving Students Enrolled in Distance Education
	4.6	Summary
5	Technology Transfer Initiative			5-1 to 5-33
	5.1	Introduction
	5.2	Researching Ideas, Developing Knowledge, Applying Technologies
	5.3	Land-Grant Universities and Technology Transfer
	5.4	Expanding Institutional Outreach:Industrial Extension
	5.5	University-Held Patents, Business Incubators, and Technology Transfer
	5.6	University-Industrial Partnering in Technology Transfer and Economic Development
	5.7	Public Concerns and Technology Assessment
	5.8	Technology Transfer and Global Competition
	5.9	Summary
6	Teaching Initiative			6-1 to 6-25
	6.1	Introduction
	6.2	The Synergistic Effects of Teaching and Research
	6.3	Teacher Attitudes
	6.4	Education and Teaching Philosophy
	6.5	Curricular Considerations
	6.6	College Admission Policy
	6.7	Upgrading Student Services
	6.8	Assessment/Outcomes-Based Education
	6.9	Summary
7	Research Initiative			7-1 to 7-26
	7.1	Introduction
	7.2	Research Philosophy
	7.3	Research Categories and Terms
	7.4	Research Linkages Among Academe, Business and Industry, and Economic Development
	7.5	Research and Graduate Education
	7.6	Marketing the Discoveries of Research and Technology
	7.7	Federal Policy and Support of Contract Research
	7.8	Research Productivity and Publications
	7.9	Summary
8	Extension/Outreach/Public Service Initiative			8-1 to 8-15
	8.1	Introduction
	8.2	Agricultural Extension
	8.3	Economic Returns on Public Investments in Extension
	8.4	Continuing Education
	8.5	The Importance of Recognizing and Rewarding Public Service
	8.6	Public Perceptions and Support of Outreach
	8.7	Challenges and Opportunities in Meeting Public Service Needs
	8.8	Summary
9	International Initiative			9-1 to 9-22
	9.1	Introduction
	9.2	The World Population-Poverty-Food Equation
	9.3	International Development and Technical Assistance
	9.4	International Institution-Building and Educational Partnering
	9.5	Globalization of Land-Grant Institutions
	9.6	The Competitive Global Marketplace
	9.7	An International Commitment
	9.8	Summary
10	Agricultural and Food Sciences Initiative			10-1 to 10-30
	10.1	Introduction
	10.2	Agriculture and Its Mission Defined
	10.3	Food and Agricultural Sciences Research
	10.4	Agricultural Efficiency and Exports
	10.5	Agricultural Biotechnology
	10.6	Food and Agricultural Policy
	10.7	Environmental Aspects of Food and Agriculture
	10.8	The Dynamic Agricultural Paradigm
	10.9	Summary
11	The Dynamics of Change Initiative			11-1 to 11-22
	11.1	Introduction
	11.2	Accepting the Philosophy of Change
	11.3	Counter Reformational Aspects of Culture to Change
	11.4	The Challenge of Making Change
	11.5	Conflict Aspects of Change
	11.6	Strategic Planning and Change
	11.7	The Role and Responsibility of Faculty in Change
	11.8	Summary
12	Financing Land-Grant and Other Higher Education Initiatives			12-1 to 12-36
	12.1	Introduction
	12.2	Setting Funding Priorities
	12.3	Fiscal Aspects of Administration and Faculty Governance
	12.4	Importance of Institutional Image in Achieving Public Support
	12.5	Role of Institutional Alumni in Achieving Public Support
	12.6	Fiscal Aspects of Intercollegiate Athletics
	12.7	Public Support of Higher Education
	12.8	Enhancing Private Funding for Public Higher Education
	12.9	Financial Aid Aspects of Financing Higher Education
	12.10	Responsibilities of Coordinating and Governing Boards
	12.11	Summary
13	A Challenging Future			13-1 to 13-22
	13.1	Introduction
	13.2	Preparing for the Future Through Strategic Planning
	13.3	Revitalizing Relevance and Reality in Land-Grant Institutions
	13.4	Mission and Academic Trends in Land-Grant Institutions
	13.5	The Challenge and Importance of Vision Among Land-Grant Institutions
	13.7	Impact of Public Policies, Issues, and Priorities
	13.8	Increasing Contributions of Women to Higher Education
	13.9	Enhanced Opportunities for Land-Grant Universities
	13.10	Summary
14	Renewing the Public Promise -- A Plan of Action			14-1 to 14-21
	14.1	Introduction
	14.2	National Association of State Universities and Land-Grant Colleges
	14.3	Directions for Education, Research, and Public Service
	14.4	Important Resources for Renewal of Land-Grant Colleges and Universities
	14.5	Renewing the Public Contract
	14.6	An Agenda for Action
	14.7	Summary
	Epilogue: A Call to Action			E-1 to E-3