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Distance Education... Distance Education... Distance Education...

ADEC IDEAL IRIC-E Report: Subcommittee for Eliminating "Turf" Barriers

IDEAL Report
Subcommittee for Eliminating "Turf" Barriers
Submitted by Larry Whiting, Ohio State University


This subcommittee is trying to operationalize the valid recommendations (E.1, E.2, and E.3) in the IDEAL Report.

The problem of "turf" is formidable and complex in that it varies from university to university and college to college. Often, institutional pride is at the heart of the matter --- whether it encompasses institutions, colleges, and academic programs or whether it is between universities and other public agencies. Sometimes even within states, geography gets in the way: for example, one university's hospitals and clinics serving one area of the state and another university's medical complex serving the remaining portion. Jealousies occur because of overlapping distance education or other programs.

A study conducted several years ago found that there were more than a dozen administrative organizational structure models within colleges of agriculture. For example, at some institutions the experiment station, extension service and academic programs are within the same structure, reporting to a common dean or vice president. At other institutions, extension might be viewed as broader than agriculture and will be under the jurisdiction of someone other than the agricultural dean or vice president.

Also, distance education is centralized on some campuses, often the responsibility of continuing education programs or even perhaps of the university public broadcasting operation. On other campuses, each college may be operating independently even to the point of equipping its own distance education classrooms and studios rather than using a centralized university facility. Furthermore, public broadcasting in some states consists of one unified system with all stations under one management. In other states both radio and television stations may be owned and operated by several public universities and, consequently operate independently of one another.

Given these kinds of scenarios, more formal and unified management and operation of distance education will become difficult to bring about even though it may be much desired. At many of our land-grant institutions, distance education is much of a free-for-all with replicated facilities and services with a wide range of expertise and interest. In the worst cases, there are no strategic plans or common mission and vision goals. Indeed, university administrators are often in a quandary as to which entity on campus should be in charge. What often happens in these cases is the formation of a university-wide committee to essentially become a surrogate administrator. In many cases these committees are ineffective and simply delay some important decisions that the university's central administration should be making.

Given the above situation, one can easily see that an organization like ADEC --- which will often be seen as an external organization and which on some college campuses may be unfortunately viewed merely as an agricultural organization --- may have difficulty attaining sufficient credibility to do all that is necessary to bring down those turf walls.

None-the-less, here are several suggestions:

  • Turf issues will have to be addressed campus by campus because each institution is unique in structure and organization. With PCO (Principle Contact Officer) leadership, each institution should conduct an inventory and assessment of its capabilities and interests and identify the key players in the institution's distance education efforts. Current lack of cooperation and cases of cooperation should be noted. If the university does not yet have an all-university distance education committee or advisory group, the PCO should attempt to organize such. PCOs should enlist the cooperation of their dean to place distance education planning higher on the university administration's priorities and enlist the help and understanding of other deans.

  • PCOs also should evaluate the partnerships or collaborations underway with the state's public broadcasting organization(s) and work to improve those ties and partnerships.

  • On campuses where ADEC is seen primarily as an "agricultural" effort, PCOs are encouraged to carry the ADEC message to the remainder of the campus. Perhaps PCOs should not be from agriculture so that the total university might feel more intensely involved with the ADEC effort. A further note is that the most difficult issues seem to center on academic bureaucracy, i.e. who gets credit for the courses taught. Because of this we strongly recommend that PCOs come from the ranks of the academic officers. Unless the difficult academic issues are resolved, a true consortium ---one that is highly organized with everyone playing by the same rules and being mutually supportive---will likely not happen.

  • As ADEC continues to be a strong force in distance education, some standards for satellite delivery, internet courses, and compressed video conferencing should be established for universities by which to abide. Different technologies, which are sometimes not compatible, often force differentiation among ADEC members which runs counter to creating a uniform consortium. These guidelines also can be a road map for new members to the distance education arena, thus establishing ADEC as the national, standard-setting leader.

    1/27/97

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    Last Updated: June 28, 2002