ADEC IDEAL IRIC-E Report: Subcommittee for Eliminating "Turf" Barriers
IDEAL Report
Subcommittee for Eliminating "Turf" Barriers
Submitted by Larry Whiting, Ohio State University
This subcommittee is trying to operationalize the valid
recommendations (E.1, E.2, and E.3) in the IDEAL Report.
The problem of "turf" is formidable and complex in that it varies
from university to university and college to college. Often,
institutional pride is at the heart of the matter --- whether it
encompasses institutions, colleges, and academic programs or
whether it is between universities and other public agencies.
Sometimes even within states, geography gets in the way: for
example, one university's hospitals and clinics serving one area
of the state and another university's medical complex serving the
remaining portion. Jealousies occur because of overlapping
distance education or other programs.
A study conducted several years ago found that there were more
than a dozen administrative organizational structure models
within colleges of agriculture. For example, at some
institutions the experiment station, extension service and
academic programs are within the same structure, reporting to a
common dean or vice president. At other institutions, extension
might be viewed as broader than agriculture and will be under the
jurisdiction of someone other than the agricultural dean or vice
president.
Also, distance education is centralized on some campuses, often
the responsibility of continuing education programs or even
perhaps of the university public broadcasting operation. On
other campuses, each college may be operating independently even
to the point of equipping its own distance education classrooms
and studios rather than using a centralized university facility.
Furthermore, public broadcasting in some states consists of one
unified system with all stations under one management. In
other states both radio and television stations may be owned and
operated by several public universities and, consequently
operate independently of one another.
Given these kinds of scenarios, more formal and unified
management and operation of distance education will become
difficult to bring about even though it may be much desired. At
many of our land-grant institutions, distance education is much
of a free-for-all with replicated facilities and services with a
wide range of expertise and interest. In the worst cases, there
are no strategic plans or common mission and vision goals.
Indeed, university administrators are often in a quandary as to
which entity on campus should be in charge. What often happens
in these cases is the formation of a university-wide committee to
essentially become a surrogate administrator. In many cases
these committees are ineffective and simply delay some important
decisions that the university's central administration should be
making.
Given the above situation, one can easily see that an
organization like ADEC --- which will often be seen as an
external organization and which on some college campuses may be
unfortunately viewed merely as an agricultural organization ---
may have difficulty attaining sufficient credibility to do all
that is necessary to bring down those turf walls.
None-the-less, here are several suggestions:
Turf issues will have to be addressed campus by campus
because each institution is unique in structure and organization.
With PCO (Principle Contact Officer) leadership, each institution
should conduct an inventory and assessment of its capabilities
and interests and identify the key players in the institution's
distance education efforts. Current lack of cooperation and
cases of cooperation should be noted. If the university does not
yet have an all-university distance education committee or
advisory group, the PCO should attempt to organize such. PCOs
should enlist the cooperation of their dean to place distance
education planning higher on the university administration's
priorities and enlist the help and understanding of other deans.
PCOs also should evaluate the partnerships or
collaborations underway with the state's public broadcasting
organization(s) and work to improve those ties and partnerships.
On campuses where ADEC is seen primarily as an
"agricultural" effort, PCOs are encouraged to carry the ADEC
message to the remainder of the campus. Perhaps PCOs should not
be from agriculture so that the total university might feel more
intensely involved with the ADEC effort. A further note is that
the most difficult issues seem to center on academic bureaucracy,
i.e. who gets credit for the courses taught. Because of this
we strongly recommend that PCOs come from the ranks of the
academic officers. Unless the difficult academic issues are
resolved, a true consortium ---one that is highly organized with
everyone playing by the same rules and being mutually
supportive---will likely not happen.
As ADEC continues to be a strong force in distance education, some standards
for satellite delivery, internet courses, and compressed video conferencing
should be established for universities by which to abide. Different technologies,
which are sometimes not compatible, often force differentiation among
ADEC members which runs counter to creating a uniform consortium. These
guidelines also can be a road map for new members to the distance education
arena, thus establishing ADEC as the national, standard-setting leader.
1/27/97
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