presented by Dr. Janet Poley

• Eliminate the Plexities: Step Up to the Possibilities

• 21st Century Land Grant University Getting to Virtual Extension and the Knowledge Marketplace

• "Technology does not drive change. Technology enables change. It's our collective cultural response to the options and opportunities presented by technology that drives change."
  

  - Paul Saffo

• "The model to replace industrial age education isn't clear yet. But the idea that a person stands in front of the room stuffing information into students like grain into a duck is changing to the idea that teaching is about being a wise companion and advisor."
  

  - Paul Saffo

• "INFORMATION TECHNOLOGY CAN BE DONE RIGHT TO MAKE THAT POSSIBLE. It is a device where mentors can have INFLUENCE and INTERACTION with large numbers of learners."
  

  - Paul Saffo

• "Thirty years from now the big university campuses will be relics. Universities won't survive. It's as large a change as when we first got the printed book."
  

  - Peter Drucker

• Will we? What are the Facts?
  Watch out for smoke and mirrors.
  Follow the money!

• Michael Patton at the first NETC at Virginia Tech
  "Cooperative Extension is a 21st Century Idea"

• How far have we come?
  • FACT?
    Future Application of Communication Technology

  • Patterns of Change?
    A Report of the Cooperative Extension System

• Welcome to the Mississippi State University Extension Service
           - Ron Brown, Director
  • Original Internet Source:
    http://ext.msstate.edu/director/

• NCSU Food Safety Information Retrieval System
  • Original Internet Source:
    http://www.ces.ncsu.edu/depts/foodsci/agentinfo/

• Penn State's World Campus
  • Original Internet Source:
    http://www.worldcampus.psu.edu/pub/index.shtml

• The Nationally Juried 4-H Experiential Learning Youth Development Curriculum Collection
  • Original Internet Source:
    http://www.reeusda.gov/new/4h/curricul/curricul.htm

• WSU Proposal for Video, Multi-Media or Satellite Project
  • Original Internet Source:
    http://www.caheinfo.wsu.edu/video/proposal.html

• UNL Deal Lab
  • Original Internet Source:
    http://deal.unl.edu

• Cybercamp
  • Original Internet Source:
    http://cybercamp.unl.edu

• Horticulture & Crop Science in Virtual Perspective
  • Original Internet Source:
    http://www.hcs.ohio-state.edu/hcs/hcs.html

• AgNIC Home Page
  • Original Internet Source:
    http://www.agnic.org/

• Gee Whiz in Agriculture
  • Original Internet Source:
    http://www.ca.uky.edu/agcollege/agcom/geewhiz/geewhizb.htm

• ISU Distance Education Experiments
  • Original Internet Source:
    http://www.exnet.iastate.edu/Pages/ece/DEE1.html

• Oklahoma State Animal Breeds - Holstein
  • Original Internet Source:
    http://www.ansi.okstate.edu/breeds/cattle/holstein/

• CSU Disaster Web Sites
  • Original Internet Source:
    http://www.colostate.edu/Depts/CoopExt/LINKS/linkdisa.html

• ADEC Web Site
  • Original Internet Source:
    http://www.adec.edu

• Distance Education Clearinghouse
  • Original Internet Source:
    http://www.uwex.edu/disted/home.html

• E-answers
  • Original Internet Source:
    http://www.e-answers.org

• Agriculture OnLine
  • Original Internet Source:
    http://www.agriculture.com

• UFL Agrigator
  • Original Internet Source:
    http://gnv.ifas.ufl.edu/www/agator/htm/fun.htm

• 1991: "It's half-time in the information revolution."
  

  - Michael Schrage

• Today:
  • Half of knowledge is to know where to find the knowledge.

  • The U.S. Economy is now mostly about Information Technology!

• We are moving to the Knowledge Society and it can't be all about money.....

• "I think higher education represents the best blend of age, diversity, technological resources, sophisticated designers and consumers of design. There are going to be much more and better idea-explosions that emanate, reverberate from higher education......."
  

  - Michael Schrage

• "These technologies are really much more about creating and managing new relationships than creating and managing old information or new information."
  

  - Michael Schrage

• The WWW and community
  • "The Web would be entirely different if it had been based on a more dynamic metaphor than the publishing metaphor."

    "How would the WWW be different if we talked about designing things to support conversations rather than designing to support posting?"

    - Michael Schrage

• Harvard Business School Model
  • Content Aggregation
  • Packaging
  • Transmission
  • Manipulation
  • Terminals
  • Original Internet Source:
    http://www.hbs.harvard.edu/mis/multimedia/link/p_winners_losers.html

• Together We Are Doing It!

• Complexities:
  • Digital Television
  • E Rate
  • Will Carry/Must Carry Cable
  • E Commerce
  • Intellectual Property
  • Wired/Wireless
  • Authentication
  • Metadata
  • Privacy
  • Security
  • Taxation
  • Mergers/Acquisitions
  • Virtual Universities and Organizations
  • Year 2000

• Online News more credible than newspapers
  • 43% of respondents said they trust the accuracy of online information MORE than other media.

  • "This survey should serve as a wake-up call for anyone who thinks they can dodge the infosphere."

    - James Adams, CEO of UPI

  • Original Internet Source:
    http://www.upi.com/corp/news/980430.html

• The Government is getting out of the Internet business

• Improving the Web........

  HTTP-NG is a complete soup to nuts redesign of HTTP. With HTTP-NG the system will:

  • start to make copies of your documents and move them out if it discovers that your document is very popular - will also do more e-commerce and brokering

• The ADEC network will be modeled on the Ford Motor Company Network

• ADEC NET Telecommunications Network Diagram

• ADEC Satellite Diagram

• ADEC Member Digital Downlink Diagram

• Ft. Collins Telecommunications Center Diagram

• We are working with Intelligent Devices Incorporated (IDI) for wireless Internet to:
  • rural America
  • Internet II

• ADEC programming aggregation - lessons from MTV
  • package content
  • control transmission costs
  • market widely
  • reach rural and underserved
  • become an international player in the GII

• The Network will increase leverage, bargaining power and interoperability of the Land Grant system.

• First Mover Advantage
  • Need for Organization and Positioning

• Deliver video and data to:
  • Campuses
  • Learning Centers/Extension offices
  • Workplace
  • Homes

• The ADEC Digital Ku-Band Transponder will Provide:
  • 5 video channels for ADEC programming
  • 5 video channels for sale to member/owner institutions
  • Internet providing 5000 points of presence

• The Digicipher 2 Network will allow:
  • investors get approximately 400 hours of digital transponder time

  • 150+ points of presence (wireless Internet access at megabit speeds)

  • aggregated program marketing to DBS provider

  • access to the ADEC Intranet which will include new evaluation system, legislative information system and other tools and applications

  • ability to operate as a real business network including locking systems in place

• Interoperability with international systems
  • Mexico
  • Australia - University of Melbourne
  • East and South Africa

• Slide: RED EDUSAT

• Slide: OPERACION EDUSAT

• Slide: COBERTUA ACTUAL DE LA RED EDUSAT DC I

• Slide: SISTEMA DIGICIPHER II

• Slide: DISTRIBUCION DE LA SEÑAL

• The Knowledge Marketplace
  • Market Research
  • Pedagogy - Modules
  • Program Financing
  • Electronic Commerce

• Ag Telecommunications
  • Agricultural Research, Extension, and Education Reform Act of 1998

• MSU Microbe Zoo
  • Original Internet Source:
    http://commtechlab.msu.edu/sites/dlc-me/zoo/

• Classroom of the Future
  • Original Internet Source: http://www.cotf.edu/ete/modules/modules.html

• Things Get Real
  • Original Internet Source:
    http://www.realaudio.com

• CIO Radio
  • Original Internet Source:
    http://www.cio.com/radio/

• El Niño 3-D Animation
  • Original Internet Source:
    http://www.cdc.noaa.gov/~jjb/anim.html

• University of Florida MCricket
  • Original Internet Source:
    http://gnv.ifas.ufl.edu/~ent1/mcricket/

• The Public View of Land Grant Universities: Results From a National Survey
  

  - Dillman, Warner, Salant

  "Land Grant universities have an enormous advantage when compared to other higher education institutions; they have a long tradition of providing outreach, as well as lifelong learning that is essential to success in the information (knowledge) age."

• "Will Land Grant universities, which pioneered education for nontraditional audiences, respond to this challenge or relinquish the opportunity to other providers?

  It is a challenge that the Land Grants would be ill-advised to ignore."
  

  - Dillman, Warner, Salant