presented by:
	Dr. Janet K. Poley President, ADEC Distance Education Consortium

1. Making the Net Work for Outreach and Extension

   By Dr. Janet Poley

2. 21st Century Universities
   • Virtual Organizations
   • The Knowledge Marketplace
   • Electronic Commerce
   • Communities of Interest

3. Purposes
   • serve citizens of the state
   • provide diverse educational opportunities
   • learning anywhere, conveniently
   • improve teaching and learning processes
   • continuing education
   • increase quality, variety, productivity

4. Principles
   • Design for effective learning.
   • Support the needs of learners.
   • Develop and maintain the technological and human infrastructure.
   • Sustain administrative and organizational commitment.

5. "I think higher education represents the best blend of age, diversity, technological resources, sophisticated designers and consumers of design. There are going to be much more and better idea-explosions that emanate, reverberate from higher education."

   Michael Schrage

6. "Technology does not drive change. Technology enables change. It’s our collective cultural response to the options and opportunities presented by technology that drives change."
   

   - Paul Saffo

7. "The model to replace industrial age education isn’t clear yet. But the idea that a person stands in front of the room stuffing information into learners like grain into a duck is changing to the idea that teaching is about being a wise companion and advisor."
   

   - Paul Saffo

8. What Works - Using Technology to Support:
   • Communities
   • Just in time learning
   • Rapid communication
   • Mentoring
   • Collaborative work
   • Digital libraries

9. What’s Not Working - Access Issues:
   • Where have all the "girls" gone?
   • Rural
   • Low Income

10. Profiles of "The Least Connected" (from 1997 Census)

11. "These technologies are really much more about creating and managing new relationships than creating and managing old information or new information."

    - Michael Schrage

12. The WWW and Community
    "The Web would be entirely different if it had been based on a more dynamic metaphor than the publishing metaphor."

    "How would the WWW be different if we talked about designing things to support conversations rather than designing to support posting?"

    - Michael Schrage

13. Harvard Business School Model
    • Content Aggregation
    • Packaging
    • Transmission
    • Manipulation
    • Terminals

14. "Winners and Losers" in Distance Education
    • First Mover Advantage
    • Competition
      • nationwide
      • private sector

15. Importing and Exporting Programs
    • The World is Waiting for our Programs
      • how to find a niche
      • getting to homes, learning centers and workplaces

16. Developing A Knowledge Marketplace
    • Reciprocity
    • Diversity of Products
    • Sustained Offerings
    • Quality
    • Price
    • Convenience

17. The Knowledge Marketplace
    • Market Research
    • Pedagogy - Modules
    • Program Financing
    • Electronic Commerce

18. Special Challenges
    • Intellectual Property
    • Interinstitutional Agreements
    • Electronic Commerce and Business Systems
    • Faculty and Learner Support
    • Organizational Change and Capacity Building
    • Cost of Technological Infrastructure

19. ADEC Network

20. Ag Telecommunications
    • Agricultural Research, Extension, and Education Reform Act of 1998

21. Ethical Responsibilities
    • Public institution
    • Non-profit

22. Mainstream extended education is part and parcel of fulfilling the Land-Grant University mission. Citizens expect affordable, high quality education to be available from their public universities on an as needed basis.

23. Four Cultures of the Academy
    • Academic
    • Managerial
    • Developmental
    • Negotiating

    - William H. Bergquist, 1992

24. Making Money as a Purpose
    • Business Considerations
    • Higher Ed Act
    • Case Examples:
      • Apollo Group
      • Western Governors University

25. Specific Programs
    • California
    • Colorado
    • Florida
    • Illinois
    • Indiana
    • Iowa
    • Kentucky
    • Missouri
    • Nebraska
    • New York
    • North Carolina
    • Pennsylvania
    • South Carolina
    • Texas
    • Utah
    • Virginia
    • Washington
    • Wisconsin

26. Specific Projects
    • NCSU Food Safety Information Retrieval System
      http://www.ces.ncsu.edu/depts/foodsci/agentinfo

    • UNL Deal Lab
      http://deal.unl.edu

    • Cybercamp
      http://cybercamp.unl.edu

27. Specific Projects
    • CSU Disaster Web Sites
      http://www.colostate.edu/Dept/CoopExt/LINKS/linkdisa.html

    • Distance Education Clearinghouse
      http://www.uwex.edu/disted/home.html

    • E-answers
      http://www.e-answers.org

Click here for the Slide Presentation.