Oh The Place You'll Go!

Janet K. Poley
President
ADEC

Chicago
6/25/00

Text Only (Outline) View


  1. Oh the Place You'll Go!
    Internet Ventures Awaiting

  2. The Foreign Language of Cyberspace
    • URL     Domain     HTML    XML
    • Java      Server       Client      IP
    • Listserv BW           Linux      cookie
    • vanilla    bloatware  FTP       ADSL
    • ISDN    WAP        gigabit     E-

  3. Understanding URLs
    • Transfer protocol://servername.domain/directory/subdirectory/filename/filetype
    • Transfer Protocol: http,ftp,news
    • Server name - name of the machine
    • Domain=edu,gov,mil,org,net,com
  4. Information Literacy Standards
    • Access information efficiently and effectively
    • Evaluate information critically and completely
    • Use information accurately and creatively
  5. Independent Learning
    • Pursues information related to personal interests
    • Appreciates creative expressions of information
    • Strives for excellence in information seeking and knowledge generation

  6. Social Responsibility
    • Contributes positively to learning community and recognizes the importance of information to a democratic society.
    • Participates effectively in groups to pursue and generate information
    • Ethical          Source:ALA

  7. Searching for Information
    • Temperament - Personality
    • Tolerance for Ambiguity
    • What You Know
    • Fluency with Information Technology (FIT)
    • Information Retrieval Habits
  8. Search Engines
    • Alta Vista     Google     Lycos
    • Yahoo          Infoseek   Mama
    • Excite            Webcrawler
    • Search engines are programs written to query and retrieve information stored in a database. They vary in methods.

  9. Evaluating Internet information
    • Authorship - Who
    • Publishing Body - Server
    • Context of Work/Knowledge of Literature
    • Currency - Timeliness of Information
    • Evaluate for authority, appropriateness and other personal criteria for value

  10. Some Practical Steps
    • Check out the author - other pages by same author
    • E mail address finder
    • Affiliation with a “real” organization
    • Can you contact webmaster
    • Source of statistics
    • Last Updated date - cobwebs

  11. Fitness Factors
    • Sustained reasoning-problem/issue
    • Manage complexity
    • Test solutions
    • Manage problems in faulty solutions
    • Organize and navigate information structures and evaluation information
    • Collaborate - Communicate

  12. Fitness Factors (cont.)
    • Expect the unexpected
    • Anticipate changing technology
    • Think about information technology abstractly

  13. Societal Impacts
    • Privacy
    • Intellectual property
    • Ownership
    • Security
    • Weak/strong encryption
    • Netiquette, spamming
    • Free Speech

  14. The Four Ethical Issues
    • Privacy
    • Accuracy
    • Property
    • Accessibility

  15. Eyetracking Study of Web Readers 5/2000 useit.com
    • Text attracts attention before graphics
    • Keep headlines simple & direct
    • Shallow reading combined with selected depth
    • Interlaced browsing-multiple sites
    • Trust is critical

  16. Lessons
    • Users don’t focus on a single site
    • Must accommodate people in and out-help users reorient themselves
    • Keep things simple and standard
    • Reduce marketese, slogans
    • Ten minutes is a long visit
    • Communities of Interest - portals?


  17. Comparing Search Engines
    • Alta Vista - largest - most inclusive indices
    • Case sensitivity…hotdog - HotDog
    • Phrases use double quotes - “Abraham Lincoln”
    • Required terms +
    • Prohibited terms -


  18. Search Engines (cont.)
    • Wildcards * for 5 additional lower case letters
    • Confidence rankings
    • With Alta Vista be precise - its indices are text based whole words - and exclude things you are NOT looking for
    • “Viet Nam” +Saigon-conflict -war


  19. Alta Vista Advanced Search
    • Boolean and Proximity Searching - And, Or, Near
    • Horses AND carriages
    • “Abraham Lincoln” AND NOT “civil war”
  20. Web Audit Form
    • Who is responsible for setting up and maintaining the website
    • Are there style guidelines
    • Who is responsible for legal issues-copyright, trademarks, libel
    • Restrictions regarding plug-ins, helper applications, downloading-security,BW
    • Limited server space-images,video