Technology and 21st Century Consumers:
Oh the Places You’ll Go!

Dr. Janet Poley
Moscow, Idaho
September 14, 2000

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  1. Oh the Places You’ll Go!
    Internet Ventures Awaiting
  2. Congratulations!
    • Today is your day.
    • You’re off to Great Places!
    • You’re off and away!
  3. The Foreign Language of Cyberspace
    • URL Domain HTML XML
    • JAVA Server Client IP
    • Listserv BW Linux cookie
    • vanilla bloatware FTP ADSL
    • ISDN WAP gigabit E-
  4. Understanding URLs
    • Transfer protocol://servername.domain/directory/subdirectory/filename.filetype
    • Transfer Protocol: http,ftp,news
    • Server name - name of the machine
    • Domain-edu,gov,mil,org,net,com"
  5. You’re On Your Own.
    • You have brains in your head.
    • You have feet in your shoes.
    • You can steer yourself any direction you choose.

  6. Opener there…
    • Look over with care.
    • With some - choose not to go there.
    • Too smart to go down any not-so-good street.
    • Out there things can happen and frequently do to people as brainy and footsy as you.

  7. How to Know How Info Literacy Standards
    • Access information efficiently and effectively
    • Evaluate information critically and competently
    • Use information accurately and creatively
  8. Oh! The places you’ll go!
    • E - Commerce
    • Community Networks
    • E - Learning
    • World Wide Relationships
    • Chats Meetings
    • Cyberspace - ho!

  9. Independent Learning
    • Pursues information related to personal interests
    • Appreciates creative expressions of information
    • Strives for excellence in information seeking and knowledge generations

  10. Dr. Seuss says:
    • Wherever you go, you will top all the rest.
    • Except when you don’t. Because, sometimes you won’t.
    • Bang-ups and Hang-ups can happen to you.
    • You can get all hung up in a prickle-ly perch.

  11. Social Responsibility
    • Contributes positively to learning community and recognizes the importance of information to a democratic society
    • Participates effectively in groups to pursue and generate information
    • Ethical Source:ALA

  12. The Lurch

  13. Searching for Information
    • Temperament - Personality
    • Tolerance for Ambiguity
    • What You Know
    • Fluency with Information Technology (FIT)
    • Information Retrieval Habits

  14. Search Engines
    • Alta Vista Google Lycos
    • Yahoo Infoseek
    • Mama Excite Webcrawler
    • Search engines are programs written to query and retrieve information stored in a database. They vary in methods.

  15. Evaluating Internet Information
    • Authorship - Who
    • Publishing Body - Server
    • Context of Work/Knowledge of Literature
    • Currency - Timeliness of Information
    • Evaluate for authority, appropriateness and other personal criteria for value

  16. Some Practical Steps
    • Check out the author - other pages by same author
    • E mail address finder
    • Affiliation with a “real” organization
    • Can you contact webmaster
    • Source of statistics
    • Last Updated date - cobwebs
  17. The Waiting Place
    • Everyone is just waiting for:
    • fish to bite, fly a kite, Friday night, pot to boil, a Better Break, a string of pearls, or a pair of pants or a wig with curls or Another Chance.
  18. Who Waits?
    • Speed and Bandwidth
    • Rural and Remote
    • Off the Path and in a Mote
    • Digital Divide - Pretty Clear
    • Money Talks
    • Suburbs Too
    • Is That for You?
  19. Things to Scare You

  20. Dr. Seuss says:
    • Hakken-Kraks howl
    • Fightening creeks
    • Sore arms
    • Sneakers leak
    • Life’s a great balancing act!
  21. WWW.netmom.com
    • Family friendly sites
    • Kids and the net
    • Questions and answers
    • Spam and junk mail
    • Filters and ratings
  22. Personal Information must
    • Be obtained fairly and lawfully
    • Used only for specified purpose
    • Adequate, relevant, purposeful
    • Accurate and up to date
    • Accessible to the subject
    • Kept secure
    • Destroyed after purpose complete
  23. Eyetracking Study of Web Readers 5/2000 useit.com
    • Text attracts attention before graphics
    • Keep headlines simple & direct
    • Shallow reading combined with selected depth
    • Interlaced browsing-multiple sites
    • Trust is critical
  24. Lessons
    • Users don’t focus on a single site
    • Must accommodate people in and out-help users reorient themselves
    • Keep things simple and standard
    • Reduce marketese, slogans
    • Ten minutes is a long visit
    • Communities of Interest - portals?
  25. Comparing Search Enginest
    • Alta Vista - largest - most inclusive indices
    • Case sensitivity…hotdog - HotDog
    • Phrases use double quotes - “Abraham Lincoln”
    • Required terms +
    • Prohibited terms -

  26. Search Engines (cont.)
    • Wildcards * for 5 additional lower case letters
    • Confidence rankings
    • With Alta Vista be precise - its indices are text based whole words - and exclude things you are NOT looking for
    • “Viet Nam” +Saigon-conflict -war

  27. Alta Vista Advanced Search
    • Boolean and Proximity Searching - And, Or, Near
    • Horses AND carriages
    • “Abraham Lincoln” AND NOT “civil war”
  28. Web Audit Form
    • Who is responsible for setting up and maintaining the website
    • Are there style guidelines
    • Who is responsible for legal issues-copyright, trademarks, libel
    • Restrictions regarding plug-ins, helper applications, downloading-security,BW
    • Limited server space-images,video